Linklaters wanted to explore how to evolve their brand to increase equity and improve perception across their digital spaces, without needing a full rebrand.
Taking the existing design language, I built an adaptable framework and graphic system centred around two interlocking Ls that could be used across their growing digital ecosystem. This graphic system created a viewfinder effect, putting the focus on employees or important issues.
I tested this system across a range of media, including social channels, web pages, newsletters and decks. I also gave the logo a refresh to follow the new direction.
